In today’s digital world, having a strong social media presence is essential for growing your laundromat business. While laundromats have traditionally relied on word-of-mouth and local advertising, social media provides a cost-effective way to attract new customers, engage with the community, and build brand loyalty.

Not sure where to start? Here are 10 actionable social media marketing tips to help laundromat owners boost their online presence and drive more foot traffic.

1. Optimize Your Social Media Profiles

Your social media profiles are often the first impression potential customers will have of your laundromat. Ensure they are complete, professional, and easy to find.

✅ Actionable Steps:

• Use a clear, high-quality logo as your profile picture.
• Write a concise and engaging bio (e.g., "Clean clothes, fast service! 24/7 laundromat in [Your City]. Free Wi-Fi & vending machines.")
• Include your address, phone number, and website in the bio or "About" section.
• Add a call-to-action (CTA), such as "Visit us today!" or "Check out our specials!"

🔹 Pro Tip: Claim and optimize your Google Business Profile so that your social media links appear in search results.

2. Post High-Quality Photos & Videos

People are visual learners, and strong imagery helps build trust and engagement. Showcase your laundromat’s cleanliness, amenities, and customer-friendly atmosphere.

✅ Actionable Steps:

• Post before-and-after images of clothes cleaned at your laundromat.
• Share behind-the-scenes videos of staff maintaining machines or offering customer service.
• Highlight special features, such as a kids' play area, vending machines, or cozy waiting areas.
• Use Instagram Reels and TikTok to create short, engaging clips showing customers using your services.

🔹 Pro Tip: Natural lighting and a good smartphone camera are all you need to take professional-looking shots!

3. Run Contests & Giveaways

Giveaways are one of the fastest ways to grow your following and engage with customers.

✅ Actionable Steps:

• Offer a free wash-and-fold service or a laundry card with credit as a prize.
• Require participants to follow your page, like the post, and tag friends to enter.
• Use a hashtag (e.g., #CleanWith[YourLaundromatName]) to track engagement.
• Announce the winner in a fun video or story post.

🔹 Pro Tip: Partner with a local business (like a coffee shop) to increase reach and attract new customers.

4. Use Local Hashtags & Geo-Tags

Want to make sure people in your area find your laundromat? Use local hashtags and geotags to target your audience.

✅ Actionable Steps:

• Add location tags when posting on Instagram or Facebook (e.g., "📍 [Your City, Your State]").
• Use local hashtags like #YourCityLaundromat, #LaundryDay, #FreshClothes, and #YourNeighborhood.
• Engage with local influencers and businesses by liking, commenting, and sharing their posts.

🔹 Pro Tip: Test different hashtag combinations and see which ones attract the most engagement.

5. Post Customer Testimonials & Success Stories

Social proof is a powerful marketing tool. When potential customers see real people talking about your laundromat, they’ll be more likely to visit.

✅ Actionable Steps:

• Ask happy customers if you can feature their testimonial on social media.
• Create short video interviews where customers share their positive experiences.
• Screenshot Google Reviews and post them with a thank-you message.
• Show off before-and-after photos of stubborn stain removals.

🔹 Pro Tip: Offer a discount or free dry cycle to customers who share a video review.

6. Leverage Facebook & Instagram Ads

Even with a small budget, paid social media ads can help you reach thousands of local customers.

✅ Actionable Steps:

• Run Facebook and Instagram ads targeting people within 5-10 miles of your laundromat.
• Use carousel ads to showcase your laundromat’s features, pricing, and special offers.
• Test different ad types, such as video ads vs. image ads, to see what works best.
• Set a budget of $5-$10 per day and monitor performance.

🔹 Pro Tip: Facebook’s Lookalike Audience tool can target people similar to your existing customers.

7. Educate Your Audience with Laundry Tips

People love quick tips and life hacks—especially when they solve everyday problems.

✅ Actionable Steps:

• Post "Laundry Hacks" reels (e.g., "How to remove red wine stains in 3 easy steps!").
• Create a "Laundry 101" series covering detergent types, washing symbols, and fabric care.
• Share eco-friendly laundry tips to attract environmentally conscious customers.

🔹 Pro Tip: Ask your followers laundry-related questions in the comments to boost engagement.

8. Show Off Your Deals & Promotions

Got a special deal or discount running? Make sure your followers know about it!

✅ Actionable Steps:

• Post about loyalty programs, discounts, or holiday promotions.
• Share limited-time offers in Instagram Stories and Facebook posts.
• Create eye-catching graphics using free tools like Canva.
• Use video announcements for special promotions.

🔹 Pro Tip: Add a "Deals" highlight on Instagram to keep all promotions in one place.

9. Engage with Your Followers

Social media is a two-way street. Engaging with your followers builds relationships and encourages loyalty.

✅ Actionable Steps:

• Respond to comments and messages quickly.
• Like and comment on customer posts that tag your laundromat.
• Run polls and Q&A sessions on Instagram Stories.
• Share user-generated content (e.g., a customer’s post about doing laundry at your store).

🔹 Pro Tip: The more you engage, the more your posts will appear in people's feeds.

10. Use Video Content for Maximum Reach

Short videos are currently the most engaging content format across social media platforms.

✅ Actionable Steps:

• Create TikTok and Instagram Reels showing how your laundromat operates.
• Share "A Day in the Life of a Laundromat Owner" content.
• Post time-lapse videos of washers spinning or clothes drying.
• Make fun, relatable content (e.g., "Laundry Day Struggles" or "Things You Forgot in the Washer").

🔹 Pro Tip: Keep videos under 30 seconds for higher engagement!

Final Thoughts

Social media is one of the most powerful tools for growing your laundromat business. By implementing these 10 strategies, you’ll not only attract more customers but also build a loyal community around your brand.

💡 Need help optimizing your laundromat marketing? At Laundry Advisors, we specialize in helping laundromat owners succeed. Contact us today to learn more about growing your business! 🚀