Imagine walking into your laundromat one morning, checking your numbers, and realizing that your revenue has skyrocketed. No, it’s not a dream—it’s the result of making one strategic change that unlocks exponential growth.

Most laundromat owners focus on the day-to-day—fixing machines, handling customers, and managing utilities. But what if I told you that one small tweak could completely transform your business and multiply your profits by 10X?

Let’s break down the key strategies that high-performing laundromat owners use to make one simple change that drives massive financial success.

1. The Power of Pricing: The Easiest 10X Profit Lever

The first and most underestimated strategy for increasing laundromat profits is adjusting your pricing model.

Too many laundromat owners set their prices too low, believing that affordability drives customer loyalty. But here’s the truth:

✅ Slightly higher pricing doesn’t drive customers away—poor service does.
✅ Customers will pay more for a cleaner, more efficient experience.
✅ Higher prices mean healthier margins, which allow you to reinvest and grow.

How to Increase Pricing Without Losing Customers:

1. Use Psychological Pricing: Instead of $5.00 per wash, try $4.95—it feels lower.
2. Introduce Premium Tiers: Offer premium washing machines with faster cycles at a higher price.
3. Bundle Services: Charge a bit more but include perks like free detergent or loyalty rewards.

📈 Case Study: One laundromat raised prices by just 15% across machines and wash & fold services. They saw a 30% increase in profits within 60 days—simply because each customer was now spending more per visit.

💡 Action Step: Run a test—raise prices by 10% for a month and measure results. Most owners find that volume doesn’t drop, but revenue skyrockets.

2. Leveraging Marketing: Be Visible or Be Invisible

Most laundromat owners rely on foot traffic. Big mistake.

Today, 70%+ of customers search online before visiting a laundromat. If they don’t find you, they find your competitors.

One Simple Change That Brings in More Customers:

🚀 Optimize Your Google Business Profile (GBP) 🚀

Google Business is free, yet 80% of laundromat owners don’t update their listing. Here’s what successful owners do:

✅ Use Photos: Post clear, inviting images of your laundromat.
✅ Get Reviews: Encourage happy customers to leave 5-star reviews.
✅ Update Hours & Services: Make sure your profile reflects your latest pricing, pickup & delivery options, and promotions.

📊 Real Results: One laundromat optimized its Google profile, added weekly photos, and responded to every review. Within 90 days, their customer visits increased by 47%.

💡 Action Step: Claim and fully optimize your Google Business Profile TODAY—it takes 15 minutes and can double your foot traffic.

3. Automation: Work Smarter, Not Harder

Would you rather:
🔴 Work 60 hours a week to increase revenue? OR
🟢 Install automation and watch revenue grow while working less?

Smart laundromat owners use automation to scale profits effortlessly.

How to 10X Your Profits with Automation:

🚀 Card & Mobile Payments – Eliminate the hassle of coins and increase convenience for customers.
🚀 Automated Text & Email Reminders – Keep customers engaged and coming back with loyalty programs.
🚀 Self-Serve Kiosks – Reduce labor costs while improving efficiency.
🚀 Wash & Fold Software – Streamline order tracking, payments, and pickup/delivery scheduling.

📈 Case Study: A laundromat switched from coin-operated to app-based payments. Customers loved the flexibility, and the business saw a 22% revenue increase—all without adding a single new customer.

💡 Action Step: If you still rely on quarters, start integrating digital payment options NOW. Customers spend more when it’s easy to pay.

4. Wash & Fold: The Secret Goldmine

If you’re not offering wash & fold or pickup & delivery, you’re leaving thousands of dollars on the table.

Why?
💰 The profit margin for self-serve washers is around 20-30%.
💰 The profit margin for wash & fold services? 30-50%!

One Change That Can Transform Your Business:

🛑 STOP thinking of your laundromat as a self-service business.
✅ START thinking of it as a service-based business.

How to Grow a Wash & Fold Business Fast:

🚀 Offer subscription plans (e.g., "Unlimited Laundry for $99/month")
🚀 Partner with local businesses (gyms, salons, Airbnb hosts)
🚀 Market your service aggressively with targeted Facebook & Google ads

📈 Real-World Example: One laundromat owner started pickup & delivery for local businesses. Within 6 months, their monthly revenue doubled—without increasing store traffic.

💡 Action Step: Start a wash & fold promotion this month—get customers hooked and watch profits explode.

5. Customer Experience: The Ultimate Profit Multiplier

A laundromat isn’t just a place to wash clothes—it’s an experience. Customers return to the places where they feel valued.

One Simple Change That Makes a HUGE Difference:

🎯 Train Your Staff to Provide Outstanding Service 🎯

Friendly, helpful staff can increase customer retention by 30%. The difference between a struggling laundromat and a thriving one often comes down to how welcoming the experience feels.

Easy Ways to Improve Customer Experience Today:

✅ Keep the store spotlessly clean (customers notice and remember)
✅ Provide free Wi-Fi & charging stations to encourage longer visits
✅ Offer loyalty rewards (e.g., every 10th wash is free)

💡 Action Step: Implement ONE new customer perk this week (free detergent day, a rewards program, or a customer appreciation event).

Final Thoughts: The ONE Change That Matters Most

Here’s the reality: You don’t need to reinvent your laundromat to 10X your profits. You just need to make one key change—and execute it well.

So what’s the ONE change for you?

• Raise your prices slightly and watch your profits rise.
• Leverage online marketing to attract new customers effortlessly.
• Automate processes so your business runs itself.
• Add wash & fold services to unlock hidden revenue.
• Improve the customer experience to boost loyalty and repeat visits.

🚀 Pick ONE, take action today, and watch your laundromat transform. 🚀

👉 Which one will you implement first? Let’s make your laundromat a profit machine!