Running a laundromat might seem simple—install some machines, open the doors, and watch the quarters roll in. But the reality is far from it. Successful laundromat owners aren’t just lucky; they’ve cracked a code that struggling owners haven’t even realized exists. If you’re in the laundromat business and not seeing the results you want, it’s time for some real talk.

Here’s what the best in the business know that others don’t—secrets that can make or break your success.

1. It’s Not About Washing Clothes—It’s About Running a Business

Most laundromat owners focus on machines, soap, and utilities, thinking their job is to provide clean clothes. But that’s just the product. Successful owners know they’re in the business of customer service, experience, and efficiency.

The Mindset Shift That Changes Everything:

• You’re not in the laundry business—you’re in the business of solving people’s laundry problems.
• The laundromat isn’t just a place to wash clothes; it’s a business that requires marketing, financial planning, and strategic growth.
• Every decision should be based on profitability, customer retention, and long-term sustainability—not just day-to-day operations.

Struggling Owners: Think about their business like a side hustle.
Successful Owners: Treat it like an empire.

2. Location and Demographics Determine Your Ceiling

Many laundromat owners jump into a location without doing deep market research. Successful owners know that location is everything—and they study every factor before committing.

Key Questions Smart Owners Ask Before Choosing a Location:

• How many renters live in this area? The more, the better.
• What’s the population density? More people = more laundry.
• What’s the income level of the neighborhood? Middle-to-lower-income areas tend to be laundromat-heavy users.
• Are there competing laundromats? If so, how well are they run?
• What’s the foot and vehicle traffic like? More exposure means more customers.

Struggling Owners: Pick locations based on what’s available or cheap.
Successful Owners: Pick locations based on in-depth data analysis.

3. Your Prices Are Probably Too Low

Many laundromat owners are afraid to raise prices, fearing they’ll scare off customers. The reality? Underpricing kills businesses.

Why Higher Prices Actually Help Your Business:

• Customers expect quality service and are willing to pay for it.
• Lower prices lead to lower profit margins, making it harder to reinvest in your business.
• Higher prices allow for better customer experience—cleaner stores, upgraded machines, and premium amenities.

Successful laundromat owners also use psychological pricing strategies like:

• Bundling wash & fold services to increase ticket size.
• Premium pricing for larger machines or specialty washes.
• Small, incremental price adjustments over time instead of big jumps.

Struggling Owners: Try to compete by being the cheapest option.
Successful Owners: Price based on value and customer experience.

WE WILL CONTINUE THIS DEEP DIVE ON NEXT WEEKS POST.